Offering the full spectrum of qualitative research services, including concept tests, packaging validations, name testing and brand positioning, as well as ethnographic and online, we devise immensely creative research designs that help our clients get into the hearts and minds of consumers. We partner as closely with our clients as desired, have the strength to work independently, and pride ourselves on being able to “play well with others.” Big or small project, big or small budget — we work with you to find the right approach for your assignment. No cookie-cutters here — unless we’re researching cookies, of course!
When it comes to screening research participants we believe in quality — not quotas. That’s why we’ve developed PeopleQ™. Our proprietary screening process ensures the highest caliber of research participants, skillfully selected based on your specific needs.
Focus Groups + In-Depth Interviews
Concept Tests, Packaging Validations, Television Program Testing, Ad Evaluations, Copy Testing, Name Testing, Communication Checks, Design Optimization and Brand Positioning.
In-Home Interviews, Shop-Alongs, Day in the Life™ sessions, Retail Intercepts, In-Context Product Research and Usability Testing.
Discussion Groups, “Netnographies,” Product Testing and Consumer Immersion.
Custom panels based on your unique consumer demographics and individual marketing needs.
We take a partnership approach to every project. Many of our clients hire us to consult on their products and brands — independent of our fieldwork. Each project is unique, but here are a few of our most common strategic consulting projects: