Axen Research

Services

Custom Qualitative

Dynamic Deliverables

Kid Expertise

Breakthrough Insights

IN PICTURE /

The Axen Field team pauses for a break between research sessions with Millennials on the Ohio State University campus.

We take a fresh approach to every project.

Offering the full spectrum of qualitative research services, including concept tests, packaging validations, name testing and brand positioning, as well as ethnographic and online, we devise immensely creative research designs that help our clients get into the hearts and minds of consumers. We partner as closely with our clients as desired, have the strength to work independently, and pride ourselves on being able to “play well with others.” Big or small project, big or small budget — we work with you to find the right approach for your assignment. No cookie-cutters here — unless we’re researching cookies, of course!

PeopleQ™

When it comes to screening research participants we believe in quality — not quotas. That’s why we’ve developed PeopleQ™. Our proprietary screening process ensures the highest caliber of research participants, skillfully selected based on your specific needs.

Focus Groups + In-Depth Interviews

Concept Tests, Packaging Validations, Television Program Testing, Ad Evaluations, Copy Testing, Name Testing, Communication Checks, Design Optimization and Brand Positioning.

Ethnography

In-Home Interviews, Shop-Alongs, Day in the Life™ sessions, Retail Intercepts, In-Context Product Research and Usability Testing.

Online

Discussion Groups, “Netnographies,” Product Testing and Consumer Immersion.

Custom Panels

Custom panels based on your unique consumer demographics and individual marketing needs.

Strategic Consulting

We take a partnership approach to every project. Many of our clients hire us to consult on their products and brands — independent of our fieldwork. Each project is unique, but here are a few of our most common strategic consulting projects:

• Concept Writing: A key part of product development is good concept writing. Every Axen Research team member has writing experience. We provide concept-writing services to help bring your ideas to life.

• Map Building: Create a road map to understanding your brand or product's areas of opportunity or chart consumer emotions with our workshops. Maps create clarity, help set strategic initiatives and ease buy-in throughout your organization.

• Synthesis Sessions: Through a variety of activities and exercises, we work side-by-side with clients to help identify key themes from our research, explore and synthesize insights and develop big ideas into winning programs and products.

• Brand + Product Innovations: Our innovation sessions help individuals and teams combine left and right brain thinking and problem solving, and turn ideas into opportunities. Sessions vary from half-day workshops to two-day immersion sessions.